Techorating is nothing new. People have been using attractive television displays, music players and entire entertainment centers as a way to not only entertain and delight but also decorate homes. What is new is the fact that a) 'techorating' has become a legitimate term used to describe the fusion of technology and decorating, and b) it is a decorating practice no longer restricted to home use, but rather used as an ornamental marketing and advertising tool that is deliberately designed to embellish professional establishments while attracting consumers.
Techorating has already taken over retail and food establishments. What shopping Galleria have you walked through lately that doesn't have some sort of impressive digital displays up in the food court or main walkways? This is the reality of the Digital Age. It's in our nature to gravitate towards movement and color and, as a result, the use of decorative digital displays doesn’t remind consumers of a car salesman trying his last-ditch attempt to make a sale the way static signage does. Techorating is sales cleverly disguised as entertainment and aesthetics.
Another great thing about techorating is the fact that it is ever-changing. Imagine having a beautiful Monet hanging in your establishment. It's gorgeous, yes, but would wouldn't it be absolutely fantastic if you could switch it back and forth with your favorite Van Gogh every hour? Why choose between the two when you can enjoy them both? This is the luxury techorating provides you with; have multiple