We Have Arrived!...at the Houston Museum of Natural Science
September 9, 2016
Digital Signage: Is Bigger Always Better?
June 29, 2016
We are a nation of big screen TVs, supersized fries, and cell phones that are almost the size of our tablets. Zoom in on the culture of our home state where "Everything's bigger in Texas" is a motto shouted with pride from the rooftops and you'll soon realize that, yes, bigger is always better...for most people.
Bigger is typically associated with more. A bigger house means more space; a bigger bed means more room to sprawl; a bigger TV means more viewing pleasure; a bigger pitcher means more beer; bigger tires on that truck mean more height, and the list goes on and on.
How about when bigger isn't better, though. I'll take jump drives, carryon luggage, vitamins, travel cameras and kidney stones in Size Small please.
When it comes to digital signage the answer isn't so obvious. While the look of a large display would suit a pub or sports bar, it might create a cluttered, unattractive environment for a small or medium sized retail space. Installing a digital display should lead to increased profits, time saving, and enhanced customer experiences – all things to look forward to, but not without considering the very important issue of size. There are several important things to mull over before deciding on your digital signage measurements.
One is budget. Large displays are beautiful and appealing, but the spending restrictions that might keep you from the large display of your dreams might also keep you from seeing a negative bank balance. Bigger isn