18219 Bayou Branch
Houston, TX 77054
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(800) 123-4567
DS the best way to reach consumers directly at point-of-purchase or point of decision, while in TV, Radio and Print there is always a time and distance gap between the ads and the advertised product.
Proven methods to boost your sales and employee performance or just simply achiveing your communication goals.
General
DS communicates with shoppers who are ready to buy. It is more targeted, with In-store demographics becoming increasingly available to enable more accurate day-parting, cost per month calculations, and other measurements.
DS content can be adapted depending on regional or local interests, demographics and buying patterns.
DS audiences are ‘ready to act’, while all other media audiences are passive ‘potential consumers’.
Ads are easier recall and retention in DS is better than in any traditional advertising media.
DS advertising expenses are easier to account for, as it can be tracked directly to sales uplift.
Advantage over Static signs (Outdoor, POP, etc.)
DS can deliver exponentially more ad spots occupying the same space.
Full-motion DS ads have more impact.
Advantage over TV & Radio
Viewers tend to observe TV and Radio ads as un-necessary interruptions. By contrast, shoppers are more responsive to DS ads when they convey timely, helpful and relevant info that helps them make the right choice.
Viewers will find it hard miss DS ads.
Viewers are using devices like DVR and Tivo just to avoid the commercial.
TV & Radio ads are not specific to the item that is being sold, while DS is specific, informative and hard-to-ignore
Advantage over Newspapers & Magazines
Newspaper ads are usually viewed once a day (Mostly in morning) at the most, while DS delivers more ads at a higher frequency and continuously.
DS can be time specific, age-group specific and product-specific
DS ads are more convincing because of the ability to show full motion video.
DS ads are more flexible; they can be custom-made and aimed at smaller target audiences within a larger audience
DS has lower CPM (Cost per Month) than most newspapers and magazines, while having a higher targeting ability and impact.
HD2
18219 Bayou Branch Dr. Houston, TX 77084
Phone: (713) 320-4917
Fax: (713) 547-4980
Service Manager:
Phone: (832) 630-4917