We Have Arrived!...at the Houston Museum of Natural Science
September 9, 2016
Why Your Digital Signage Isn't Making You Money
August 2, 2016
One of the easiest and most profitable ways to upgrade your business space is to invest in digital signage. The sleek look, modern feel and technological advancement a digital sign can bring to your space is definitely worth the investment, especially since digital signage can pay for itself in a matter of weeks if used to its full potential. Naturally, some business owners get caught up in the hype of owning these attractive displays before they've really mastered the simple art of making their digital signage work for them. If this sounds like you, worry not! Making money with your digital signage is just a matter of taking advantage of the many opportunities it presents you with. Ask yourself if you're benefiting from the following:
1. Advertising Space. You can never be too informative. Use your display as a platform to announce all the fantastic products and services your business offers. Even if you're using the display for other purposes, you can have ads on rotation so your customers catch at least a glimpse of the amazing deals you have to offer. The more you advertise your services, the more cross-selling you can do. Selling advertising space to neighboring businesses or companies that sell products and services that compliment your own is another excellent way to guarantee additional revenue.
2. Day-Parting. Are you using this feature? This wonderful, super convenient, time-saving feature? Dayparting is like having an extra employee that handles the scheduling of your digital signage c